“There’s no place like Jack”

I am so excited and proud to share some big news today….

I have a job!!!

After I graduate I will be working at Jack Morton Worldwide as a Junior Associate Strategist. I’m so overjoyed by this opportunity and for what the future holds. All of my hard work for the past four years has paid off immensely and allowed me to take advantage of an amazing opportunity.
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Photo by Little Boxes and Bows
While a lot of people have told me how lucky I am to be in this position, I have to admit that it was not luck at all, but rather the result of hard work. I truly believe that if you work hard, opportunity will come knocking at your door. Though my journey to get to this point was not easy – I sacrificed many nights going out with friends, jam-packed my semesters with classes and internships, joined more activities than any college student should – the reason I’m at this point is because I had a fire inside of me to keep moving forward and a passion for learning as much as I could along the way.
What I’m trying to say in all of this is that if you are hardworking, passionate and motivated, your efforts will be noticed and you will be rewarded for your hard work – it’s hard to tell when it will happen and it might not always be right away, but as long as you don’t give up you’ll get there.
I would have never guessed I would be in the position I am right now, and there were times when I felt as if I would never get a job. I’ve made mistakes, been rejected from internships, struggled to find internships and been told I didn’t have enough experience. However, all that did not stop me, and it shouldn’t stop you.
Ultimately, I like to believe that only you can make your own success in life. So, if you know what you want, chase after it and don’t let anything get in your way – I promise it will pay off in the long run.



Words for Wednesday: Make Your Own Decisions

Over the past couple of weeks I have been struggling with making a big decision in my life. I will admit, I know I am being very vague with details in this post, but I think it is important to share some lessons I’ve learned through being faced with making a choice in life.
With any big decision there comes a lot of mixed emotions; anxiety, fear of regret, but also excitement for what lies ahead. When you get down to the root of it though, tough choices are hard to make because ultimately, neither option seems to be outright better than the other one. If you there was a choice that was better than the other one, there would be no hard decision to be made. So, how do you make a decision? For me, it has been a lot of asking for guidance, opinions, thoughts and predictions about where my choices will leave me.
However, I’ve realized that even after listening to all of my peers’, professors’ and family’s advice, I’m never completely satisfied or closer to making a decision with their input. Why? Because I haven’t been digging inside of myself to figure out what is really important to me.
I had this revelation after stumbling upon an old TED Talk about making hard choices. In the TED talk below, Philosopher Ruth Chang explains that the “secret to making hard choices comes from the reasons we create ourselves.” Through her talk, she offers a “powerful new framework” for understanding who we truly are.

After listening to Chang’s TED talk and thinking about the advice I have been given, I realized that even though big life decisions seem complicated on the outside, it really just comes down to deciding what is right for you.
 A way to understand is what is right for you is to think about what makes you happy. The one piece of advice I have been continuously left with by whomever I ask is this:

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While it seems obvious, I can tell you from firsthand experience it’s difficult to try and evaluate what specifically makes you happy. The nice part is, your gut is usually able to distinguish pretty easily what makes you happy. Although there is no set formula, if you listen to your gut and don’t look to other people for the answers, you’re likely to make a good decision.
I know, I should follow my own advice and just make a decision… To be continued…



Do’s and Don’ts of Business Cards

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As a PR practitioner, you are your most important client. Having business cards is an essential tool for marketing yourself for your career. It is a simple, inexpensive way to connect with influential people you meet, such as future employers.
All it takes is discovering a simple way to give people your contact information all at once. Simply handing out business cards after meeting with influential people in the industry, or after an event, can lead to furthering a conversation and, hopefully, furthering your career.
That being said, I am in dire need of new business cards. What will I look for in new business cards? Here are some do’s and don’ts to follow when creating your business cards:

Business Card Do’s:

– Include important contact information. Your business card should include your full name, email address, website/portfolio (if you have one), and phone number(s). In public relations, it is also common to include links to your professional networking accounts, such as Twitter, LinkedIn, Instagram, etc.
– Keep it simple. There is no need to include everything on your card. While it might be tempting to list out all of your skills or accomplishments, those things are best saved for your résumé or website.
– Make your information clear. When formatting your business card, use one or two readable fonts. Using too many fonts makes for an ugly business card. Choose simple, classic fonts to make sure your information is clear and easy to read. Also, make sure you don’t cluster all of your information on the center of the card. It is more appealing to the eye to see a balance of text.
– Be creative. Recently, creative business cards have become a way for people to express themselves and tell other people more about themselves than just the given information on the card. Let employers see another side of you. This tactic is a good way to make an impression. For example, someone in the music industry may have their information on a business card that looks like a cassette tape, just as the image above shows. Would you be more likely to remember and call someone who handed you a plain white business card or a business card designed to mimic a tape? I think the answer speaks for itself.
– Write notes on the back. Want someone to remember something specific that’s not on your card? Write a note on the back before handing over your card. This tactic is used a lot in sales and marketing to convince people to buy a product. If you had a special conversation with someone, leaving a quick note might inspire future contact.

Business Card Don’ts:

– Be over-the-top. Even though creativity is a style choice for business cards, make sure that it makes sense. Don’t just add designs and patterns that have nothing to do with what represents you. It might be strange, but think of yourself as a brand. You want to make sure your business card is an accurate representation of what you are selling.
 Include too much information. As stated above, keeping it simple is best. If people want to know more, they’ll contact you.
– Keep outdated cards. If your contact information changes, don’t just scratch out the phone number or email address. It looks tacky and unprofessional. Instead, order new ones, or if you are in a time crunch, make your own.
– Forget to carry your cards with you. Whenever you are going to an event, whether it is a conference, interview, lecture or anything else where you might be meeting important people in the industry, bring your business cards. Since they are small enough, you can stick 10-20 business cards in your wallet or bag. That way you are always prepared!
How can you get your own business cards? There are several websites that offer free cards, for example, Vistaprint.com. But be sure to remember these tips when creating your own cards!
Do you have any other sites you use for business cards? Share them in the comments below!



Holiday Gift Guide for PR Pros

The holiday season has arrived and I could not be more excited. With finals just around the corner and classes finishing upyou deserve to take some time to indulge yourself. Here is a list of gifts I put together for aspiring public relations professionals:

Holiday

1. PR Week Subscription: PR Week is a magazine that is a great source for people in the PR and communication industry to read. The magazine includes news, reviews, profiles, industry advice and cutting-edge research. According to PRWeek’s website an annual PRWeek subscription includes: “weekly subscriber-only online edition delivered via email each Friday, daily Breakfast Briefing delivered via email each weekday morning, 12 monthly issues in print, the annual PRWeek Contact Directory and full access to news, features and archives on PRWeekUS.com.”
2. Planner/Organizer: Whether or not your New Years resolution is to get organized, all PR pros should have an organizer or planner for the new year. You don’t have to invest in an expensive leather organizer if you don’t want to, but having a place to store appointments/interviews will allow you to stay on top of your tasks. Also, planners come in different layouts depending on your scheduling needs!
3. E-Reader: As you may already know, it is important for PR pros to be up to date on the latest news. With an E-reader, you can always keep yourself informed, especially on the go! Whether it be the iPad, Kindle, Nook or any other type of E-reader, you can have immediate access to newspapers, books, and pdf documents.
4. Watch: Punctuality is imperative in PR. Invest in a nice watch this holiday season to prevent being late. Getting in the habit of being aware of the time is important not only to make meetings/interviews on time, but awareness of time also is a reflection of ones time management skills. A simple watch around your wrist can fix all those problems!
5. Stationary: Stationary is great for sending thank you notes after internships or interviews. There is a variety of stationary out there to match your style, you can even get it personalized.
6. Back-up iPhone Battery: For PR pros that are always on the go, this new iPhone accessory is a must. You won’t have to worry about missing important phone calls or emails because your phone will always be charged.
7. AP Stylebook: The Associated Press Stylebook defines clear news writing. This book is an essential handbook for all writers, editors, students, and public-relations specialists. Keep this by your home or office desk since you will be using it a lot!
8. USB Flash Drive: This lightweight data storage device can easily fit into a pocket or be carried in a wallet or purse. It is a great tool for you to back up the work you have done in class or at your internship. With this device, you can essentially work from any computer, make you more productive this year. Plus, they come in a variety of fun styles and colors!
Have some of your own ideas? Leave a comment sharing your gift ideas!



Agency HR Recruiters’ Advice for Applying to PR Jobs

One of the great things about studying public relations in a city like Boston is there are tons of public relations agencies in the area. This leaves opportunities for networking with professionals, internship opportunities and future job opportunities. See for yourself! Here’s a list of the Top Boston Public Relations Firms & PR Agencies for this year rated by O’Dwyers.
Boston has even more agencies to offer, even beyond the O’Dwyers’ list. As part of an idea I had for PRLab – the student-run president I am co-president of at Boston University – I decided to explore some of the different agencies around Boston and ask recruiters some of those itching questions students have about applying for internships and jobs, agency life, and what recruiters specifically look for in candidates.

Check out the video below:

The recruiters were more than happy to answer any questions! All it takes is a little bit of confidence to go ahead and reach out.
Here are the websites for the agencies mentioned in the video:
Burson-Marsteller
FleishmanHillard
Lois Paul and Partners
Have more questions about agency life? Post them in the comments!